BooQi for Adidas’ F50 football boot
To help launch Adidas’ F50 football boot, BooQi created a brand-appropriate booklet to help them explain the many unique features of this “smart” boot. Aimed at competitive players who like to track their personal performance, the BooQi broke down all of the advantages and functionalities of the miCoach tracking system. In this way acting almost as a user’s manual that condensed the extremely technical boot specifications into an easy to absorb format.
In addition to being packaged with the shoe itself, the BooQi was also available at point-of-sale as an in-store giveaway to increase consumer interest with every sports-related purchase.
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