Bottle hanger for Pernod Ricard
Pernod Ricard contacted us to create bottle hangs for their products.
We created three separate campaigns for them. The first was targeted at consumers travelling through Duty Free shops at several Irish airports, giving them a cocktail recipe to take home and keep well after their bottle was emptied.
The other campaign was aimed at music fans, and featured a tongue-in-cheek guide to surviving a gig that they could carry to a concert or festival, as a conversation piece, and a helpful introduction to concert etiquette.
The third campaign for Pernod Ricard promoted the Facebook campaign that their brand Havana Club started. People could win a trip around the world and the BooQi around the neck of the bottle made the recipient want this trip more than ever and stimulated them to go to Facebook and enter the competition.
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